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Hookahs
used to be associated with marijuana, opium dens and progressive
rock (or that's what we vaguely remember). But legitimate hookah
bars started appearing in California in the late 1990s, and, despite
the anti-smoking surge, they are booming, especially in college
towns.
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Brennan
Appel of SouthSmoke.com, a hookah-merchandise supplier, reckons
that there are now several thousand bars and lounges (nobody in
the hookah trade is that great on specific numbers). Jonathan Fair
of One2One theorises that Lewis Carroll's “Alice in Wonderland”,
in which a shrunken Alice meets a water-pipe-smoking caterpillar,
has had something to do with it.
Despite
its Middle Eastern pretensions, American hookah is not quite like
the Egyptian kind. American pipes often have several hoses—the
better to serve a big table—as against a single hose in the
Middle East. The products are also sleeker and more modern-looking,
with fewer beads. And then there are the flavours: where Egyptians
might opt for simple grape or melon, Americans like to mix and match,
with flavours like kiwi-strawberry or blueberry-raspberry—or
even cappuccino.
Some
hooksters claim that the water-pipes are healthier than cigarettes:
even though hookah also involves puffing on flavoured tobacco, the
water acts as a filter. Moreover, second-hand smoke is limited:
one puff quickly dissipates.
Rubbish,
say doctors. “There's really little if any filtration being
accomplished by passing the tobacco smoke through the water,”
says Ron Davis, a trustee of the American Medical Association. “There's
no reason to believe that smoking through water-pipes is any less
hazardous than smoking cigarettes.” In fact, he notes, the
girth of the water pipes allows smokers to take bigger puffs than
on cigarettes. And don't even get him started on drugs.
None
of this deters the hookah crowd. And tactics for getting around
the smoking bans are evolving. In Manhattan, plenty of places get
classified as tobacco bars and so avoid New York's 2003 ban. Joseph
Melamed of the Gypsy Café in Westwood, California, has another
strategy. He says that California's smoking ban was enacted to protect
employees, not patrons (who can choose to boycott the bar). So he
has taken advantage of an exemption for owner-operated bars with
no employees, and made his employees part-owners. The gods of Egypt
must be smiling. |