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Hookah bar business is good, expansion planned

By Ikechukwn Enenmoh
Daily Correspondent - August 22, 2005

The Chicha Shack, 114 Welch Ave., is now entering its second year of business, and owner Mohamed Ali said he is considering expanding to other locations across Iowa.

The Chicha Shack opened last October, becoming the first hookah bar in Iowa. A second hookah bar, located in Iowa City, opened in February.

Ali said people travel from as far as Fort Dodge and Des Moines to smoke a hookah at his Campustown bar.

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"Hopefully, people will see us in Des Moines by next summer," he said. "They will find Iowa Chicha Shack in Des Moines. It will be great. It will be huge."

Ali, senior in management, is planning to expand to Des Moines and eventually Sioux City. The one question on a lot of peoples' minds is: When?

Ali said he hasn't identified locations for the new bars, and has not worked out financing for them.

"Already people are asking me when I am going to open in Sioux City," Ali said. "People are calling Channel 9, the TV station in Sioux City, asking, 'When is he going to open?'"

Ali said there is no definite answer to that question. He said it is a project he is working on, along with trying to graduate from Iowa State next spring.

Ali said that before he can open more locations he needs to make decisions, such as how to lay out the interior of his store, how many rooms it will have and whether to serve alcohol and food.

Although the Chicha Shack in Ames doesn't serve liquor, Ali said people 21 and older can bring in their own alcohol, music and games.

Ali said possibilities he is considering for the Des Moines location include incorporating more Arabic traditions, such as belly dancing and mats for customers to sit on.

Ali credited part of the success of the hookah bar to its casual atmosphere.

Ashley Merchant, freshman in liberal arts and sciences-open option, agreed.

"It's a good place to come relax," Merchant said.

Merchant said she goes to the hookah bar about once every other week with friends.

Ali said another reason his hookah bar has been successful is because it is something different, and people are curious about it.

Courtney Killion, sophomore in art and design, went to the hookah bar for the first time last Thursday for just that reason.

"I wanted to try it," she said. "I had never done it before."

 

 

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